At GoSaga, we build and scale game-changing brands that make life better.

We are founders, operators and investors. We are insiders.

Our brands meet today’s consumer demand, are best-in-class and are ready to grow.

Our Mission and Values

We build and scale game-changing brands that make life better.

G.R.O.W.T.H. = The GoSaga Way

G - Game-Changing for Customers

We build brands that prioritize relationships over transactions and create unforgettable experiences.

R - Resilient & Entrepreneurial

We think like owners, tackle challenges head-on, and take bold action to drive success.

O - One Team, One Mission

Collaboration fuels our success—no silos, no egos, just teamwork and results.

W - Work Smarter, Scale Faster

Every decision is made with long-term scalability in mind—growth isn’t luck, it’s strategy.

T - Think Big, Innovate Boldly

With multiple brands in the portfolio, we can think outside of the box... and outside of the individual brands. A big portfolio means big opportunities to be creative and bold.

H - High Standards, Higher Impact

We don’t settle—we exceed expectations for our customers, partners, and each other.

Our Brands

Our mission and thesis around a shared consumer mindset towards lifestyle experiences unlocks our cross-industry platform potential, and ultimately enables exponential value.

Our Portfolio of Brands includes:

Tone It Up

Tone It Up is a premier fitness lifestyle brand dedicated to empowering women through accessible wellness solutions, fostering confidence, and building a strong sense of community. Established in 2009, the company has grown into a trusted leader in women’s fitness, offering a comprehensive range of products and services designed to support a healthy lifestyle. Its best-selling plant-based nutrition line, featuring protein powders, collagen supplements, shakes, bars, and snacks, is formulated specifically for women and is widely available at major retailers, including HEB. In addition, the Tone It Up App serves as an all-in-one wellness platform, providing expert-led workouts, healthy recipes, guided meditations, and a supportive network that connects members through their wellness journeys.

Recognized by major media outlets, including Forbes, Business Insider, and Vogue, Tone It Up has built a loyal following and cemented its reputation as an industry leader. The brand’s influence has extended to television, publishing, and large-scale community events, reinforcing its commitment to making fitness both effective and enjoyable. Acquired by GoSaga in 2025, Tone It Up continues to expand its impact by innovating its offerings and strengthening its position in the wellness market. With a mission to inspire and support women in living their healthiest, happiest lives, Tone It Up remains a dynamic force in the evolving fitness and nutrition industry.

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LYMBR
Started by the founders of GoSaga, the LYMBR wellness, and mobility brand is wholly owned by GoSaga. LYMBR is a wellness company that specializes in personalized stretching to enhance your overall quality of life. Our founders, dedicated to a healthy, active lifestyle, realized the importance of staying limber and healthy as they balanced their careers and families. LYMBR was created to fill the need for effective recovery in the fitness industry.
Our unique LYMBR Method, incorporating Progressive Emphasis Stretching (PES), focuses on continuous movement to target individual muscles and myofascial pathways, increasing flexibility and blood flow for immediate results. These guided stretches, performed in repetitions, reduce tension and discomfort, promoting relaxation, better performance, and faster recovery.
LYMBR is a prime example of GoSaga’s unique ability to pivot and take advantage of a non-traditional market opportunity. GoSaga worked directly with Google to launch LYMBR as the second service company ever to license wellness services to Google offices worldwide - transforming it into a highly profitable global B2B license business with high growth and low overhead.
With corporate-owned studios in NYC, Connecticut, Massachusetts and the Hamptons, LYMBR meets our client’s needs for premier muscle recovery services and is poised for national growth.
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VIO Med Spa

VIO Med Spa, the fastest growing med spa brand in the US, is entering the Connecticut market in partnership with GoSaga, Inc. This significant development marks an exciting phase in GoSaga's journey of growth and commitment to health, beauty and wellness. With this partnership, GoSaga will bring the VIO Med Spa magic to communities across the area development territory of Connecticut.

VIO is known for its high standards and great service, VIO Med Spa is ready to meet the health and beauty needs of Connecticut. Founded in 2017 in Strongsville, Ohio, VIO Med Spa is a national, all-inclusive med spa providing the latest cutting-edge technologies and therapies offered in the wellness and aesthetics industry. VIO Med Spa is purpose driven, helping women and men of all ages to look beautiful and feel confident.

VIO Med Spa's highly educated expert team of medical professionals and practitioners focus on meeting the needs of each guest by recommending products and services that are sure to get the desired results. VIO currently has 36 open locations across thirteen states, with 30+ additional locations scheduled to open by the end of 2024.

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