
At GoSaga, we build and scale game-changing brands that make life better.
We are founders, operators and investors. We are insiders.
Our brands meet today’s consumer demand, are best-in-class and are ready to grow.

Our Mission and Values
We build and scale game-changing brands that make life better.
G.R.O.W.T.H. = The GoSaga Way
G - Game-Changing for Customers
We build brands that prioritize relationships over transactions and create unforgettable experiences.
R - Resilient & Entrepreneurial
We think like owners, tackle challenges head-on, and take bold action to drive success.
O - One Team, One Mission
Collaboration fuels our success—no silos, no egos, just teamwork and results.
W - Work Smarter, Scale Faster
Every decision is made with long-term scalability in mind—growth isn’t luck, it’s strategy.
T - Think Big, Innovate Boldly
With multiple brands in the portfolio, we can think outside of the box... and outside of the individual brands. A big portfolio means big opportunities to be creative and bold.
H - High Standards, Higher Impact
We don’t settle—we exceed expectations for our customers, partners, and each other.
Our Brands
Our mission and thesis around a shared consumer mindset towards lifestyle experiences unlocks our cross-industry platform potential, and ultimately enables exponential value.
Our Portfolio of Brands includes:
Tone It Up
Tone It Up is a premier fitness lifestyle brand dedicated to empowering women through accessible wellness solutions, fostering confidence, and building a strong sense of community. Established in 2009, the company has grown into a trusted leader in women’s fitness, offering a comprehensive range of products and services designed to support a healthy lifestyle. Its best-selling plant-based nutrition line, featuring protein powders, collagen supplements, shakes, bars, and snacks, is formulated specifically for women and is widely available at major retailers, including HEB. In addition, the Tone It Up App serves as an all-in-one wellness platform, providing expert-led workouts, healthy recipes, guided meditations, and a supportive network that connects members through their wellness journeys.
Recognized by major media outlets, including Forbes, Business Insider, and Vogue, Tone It Up has built a loyal following and cemented its reputation as an industry leader. The brand’s influence has extended to television, publishing, and large-scale community events, reinforcing its commitment to making fitness both effective and enjoyable. Acquired by GoSaga in 2025, Tone It Up continues to expand its impact by innovating its offerings and strengthening its position in the wellness market. With a mission to inspire and support women in living their healthiest, happiest lives, Tone It Up remains a dynamic force in the evolving fitness and nutrition industry.
LYMBR
Started by the founders of GoSaga, the LYMBR wellness, and mobility brand is wholly owned by GoSaga. LYMBR is a wellness company that specializes in personalized stretching to enhance your overall quality of life. Our founders, dedicated to a healthy, active lifestyle, realized the importance of staying limber and healthy as they balanced their careers and families. LYMBR was created to fill the need for effective recovery in the fitness industry.
Our unique LYMBR Method, incorporating Progressive Emphasis Stretching (PES), focuses on continuous movement to target individual muscles and myofascial pathways, increasing flexibility and blood flow for immediate results. These guided stretches, performed in repetitions, reduce tension and discomfort, promoting relaxation, better performance, and faster recovery.
LYMBR is a prime example of GoSaga’s unique ability to pivot and take advantage of a non-traditional market opportunity. GoSaga worked directly with Google to launch LYMBR as the second service company ever to license wellness services to Google offices worldwide - transforming it into a highly profitable global B2B license business with high growth and low overhead.
With corporate-owned studios in NYC, Connecticut, Massachusetts and the Hamptons, LYMBR meets our client’s needs for premier muscle recovery services and is poised for national growth.
VIO Med Spa
VIO Med Spa, the fastest growing med spa brand in the US, is entering the Connecticut market in partnership with GoSaga, Inc. This significant development marks an exciting phase in GoSaga's journey of growth and commitment to health, beauty and wellness. With this partnership, GoSaga will bring the VIO Med Spa magic to communities across the area development territory of Connecticut.
VIO is known for its high standards and great service, VIO Med Spa is ready to meet the health and beauty needs of Connecticut. Founded in 2017 in Strongsville, Ohio, VIO Med Spa is a national, all-inclusive med spa providing the latest cutting-edge technologies and therapies offered in the wellness and aesthetics industry. VIO Med Spa is purpose driven, helping women and men of all ages to look beautiful and feel confident.
VIO Med Spa's highly educated expert team of medical professionals and practitioners focus on meeting the needs of each guest by recommending products and services that are sure to get the desired results. VIO currently has 36 open locations across thirteen states, with 30+ additional locations scheduled to open by the end of 2024.
FitLab
FitLab is a boutique fitness holding company, made up of eight fitness studio brands, including: Nike Studios, Racked, XPT by Laird Hamilton and Gabrielle Reese, FAST by Conor McGregor and more. FitLab teams with iconic athletes & sports brands to build the future of fitness that come to life through digital & boutique fitness studio experiences & merchandise.
GoSaga has secured the sole rights to distribute FitLab’s portfolio of fitness studio brands across twelve states. The partnership and resulting Master Territory Agreement will cover the Northeastern and Mid-Atlantic regions of the U.S. across twelve states and see the launch of a minimum of 250 fitness studios.
The new studios will include eight emerging fitness concepts under FitLab, a boutique fitness holding company featuring celebrity and athlete-led brands, including Fast by Conor McGregor. Scaling in the Northeast and Mid-Atlantic regions is pivotal and signifies a strategic move for both GoSaga and FitLab.
FitLab | Racked
Racked is the first boutique gym of its kind with weightlifting classes that develop strong and aesthetic physiques for people of all experience levels. Racked combines proven bodybuilding techniques with the unmatched energy and inspiration of a group training environment, leaving you with the most effective workout you’ve ever had.

The GoSaga Team
GEOFF SCHNEIDER | Co-Founder and CEO, GoSaga
Geoff is also Co-Founder and CEO of Cava Studio and Managing Partner and Founder of Cava Capital, a venture capital firm that invests in visionary entrepreneurs building valuable technology and consumer lifestyle businesses. Geoff has helped build over 20 venture-funded businesses, has raised millions of dollars of venture capital, worked with many companies as advisor and investor, and sat on several boards of directors at various stages of company growth. Geoff founded and has served as CEO and Chairman of the Board of Directors of LYMBR, a leading luxury brand in the consumer wellness industry.
BECKY CERRONI | President and COO, GoSaga
Becky is a strategic leader with a proven track record over 20 years in scaling brands and increasing market share across wellness, beauty, and fitness industries. Demonstrated passion for developing innovative strategies that drive brand growth and customer engagement, along with strong operational acumen and a commitment to expanding market presence. Becky is a board member of Stew Leonards Family Foundation, YPO Greenwich, BFS Masterminds, and was previously on the Advisory Panel for the University of Houston Bauer School of Business and the software company FitGrid.
KARENA DAWN | Co-Founder and Creative Director, Tone It Up
Karena Dawn, mental health advocate and co-founder of Tone It Up, the leading women’s fitness community, is a wellness entrepreneur, New York Times best-selling author, NAMI board advisor, and founder of the mental health nonprofit foundation, The Big Silence. For more than a decade Karena Dawn has empowered millions of women around the world to live their healthiest and happiest lives. Her lifelong passion for fitness, mindfulness, and spiritual empowerment has made her a leader in the wellness space. Dawn has been featured in Forbes for creating a “fitness empire” and on the Create & Cultivate 100 List honoring women who are masters in their field. She has also headlined the POPSUGAR Play/Ground Festival and has been a keynote speaker at the PoWer Up Women’s Conference. She is mindful meditation coach for Chopra Global, and a regularly featured speaker and instructor for TED Women, and other national platforms.
SAMANTHA SALAS | Brand Manager, Tone It Up
Samantha is an xperienced marketing executive specializing in data-driven strategies, with a decade-long track record of successfully propelling startups through strategic client engagement, campaign optimization, and innovative social initiatives. She is recognized for a collaborative leadership style and effective translation of complex concepts into tangible action plans that drive organizational success. A proven empathetic leader with a strong executive presence, she excels in seamlessly blending big-picture viewpoints with tactical considerations to inspire, build trust, and achieve record growth.
STEVE VOLKWYN | Brand Manager, VIO Med Spa and Co-Founder, GoSaga
Steve has more than 10 years of executive experience in the hospitality and consumer lifestyle industries developing and implementing growth initiatives across various high-end luxury brands. Steve acted as Director, Sales and Community Outreach for a regional consumer lifestyle company, LYMBR. Steve was instrumental in negotiating and securing multiple B2B contracts in the workplace wellness space for national and global companies. These companies are among the top tier in their respective industries and their commitment to employee wellness initiatives. Steve grew up in South Africa and graduated with honors from the University of Edinburgh with a Bachelor of Science. Steve brings experience to GoSaga from LYMBR, Sabi Sabi, AndBeyond.
CHRISTINE STONE | Brand Manager, LYMBR
Christine is a dynamic and perceptive leader with a comprehensive career at LYMBR, a company renowned for its innovations in the wellness sector. Currently serving as a key figure at LYMBR, a company within the GoSaga Inc. portfolio, she embodies a unique blend of practical experience and academic knowledge. In her role, Christine has seamlessly transitioned through various positions within the company, each time elevating her understanding of both the business's intricacies and client needs. Her academic background, featuring a degree in Education, harmonizes with her hands-on experience, enabling her to significantly enhance LYMBR's extensive training program for stretch therapists.
ERIN (MYERS) ALBARIDI | Global Wellness Director, GoSaga
QUINN CAPUTO | Chief of Staff, GoSaga
Quinn is a multifaceted professional with a diverse background in real estate, startups, and media. He began his career as an Associate at Newmark Knight Frank (NKF), where he advised Fortune 500 companies on their real estate requirements throughout the U.S., developing a deep understanding of the industry. He was then recruited to join the two co-founders of House Studios, an impact-driven media company, where he played a pivotal role in the fundraising and formation of the company. During his time at House, Quinn was instrumental in driving the company's success through developing strategic partnerships and executing key initiatives helping drive significant growth to the business.
SUE PACANOWSKI | Director of People, GoSaga
Sue leads the HR function for LYMBR, a personalized stretch health & wellness company, focusing on strategic planning, compensation, policy and procedure development, talent acquisition and retention, onboarding, communications, employee relations, performance management, training, development, and regulatory compliance. Before LYMBR, Sue created and led HR operations as Director/VP of Human Resources for Cervalis, a tech startup company. She was instrumental in building the business over fifteen years to a $400 million sale to Cyrus One. Before that, she created and led HR organizations for Millennia III, Inc. (acquired by EMC Dell) and Paradigm Systems (acquired by Platinum Technology).
ALICIA ZWICKLER | Office Manager, GoSaga
GoSaga In the News
9/11/2023 - Athletech News: FitLab, GoSaga Ink Deal To Bring 250 Fitness Studios to East Coast
1/25/2024 - Yahoo! Finance News: VIO Med Spa Joins Forces with GoSaga, Inc. to Expand into Connecticut
5/16/2024 - Yahoo! Finance News: GoSaga Secures Lead Investor To Fund The Next Stage of Growth
1/27/2025 - Athletech News: GoSaga Acquires Fitness and Wellness Community Tone It Up