GoSaga — Build smarter, scale faster
Asset-light platform, franchisor-first.
Unified tech, data, and QA for consistency.
Expert operators to accelerate openings.
OUR BRANDS
SQUEEZE MASSAGE
Squeeze is a modern massage brand built for consistency, care, and ease—clear menus, great therapists, and an experience people actually look forward to. From booking to checkout, it’s simple, friendly, and built for repeat visits.
Founded by the DryBar founders, Squeeze has a franchise system in place and a single corporate studio. There are 12 operating units today, with a growing pipeline of new territories and owners.
As part of GoSaga, Squeeze scales through our Efficient Franchisor model: we own the brand standards, training and QA, and the unified tech/data backbone that supports franchisees. The goal is straightforward—open faster, operate better, and deliver a consistently great guest experience that builds loyal members and durable unit economics.
LYMBR
Started by the founders of GoSaga, the LYMBR wellness, and mobility brand is wholly owned by GoSaga. LYMBR is a wellness company that specializes in personalized stretching to enhance your overall quality of life. Our founders, dedicated to a healthy, active lifestyle, realized the importance of staying limber and healthy as they balanced their careers and families. LYMBR was created to fill the need for effective recovery in the fitness industry.
Our unique LYMBR Method, incorporating Progressive Emphasis Stretching (PES), focuses on continuous movement to target individual muscles and myofascial pathways, increasing flexibility and blood flow for immediate results. These guided stretches, performed in repetitions, reduce tension and discomfort, promoting relaxation, better performance, and faster recovery.
LYMBR is a prime example of GoSaga’s unique ability to pivot and take advantage of a non-traditional market opportunity. GoSaga worked directly with Google to launch LYMBR as the second service company ever to license wellness services to Google offices worldwide - transforming it into a highly profitable global B2B license business with high growth and low overhead.
With corporate-owned studios in NYC, Connecticut, Massachusetts and the Hamptons, LYMBR meets our client’s needs for premier muscle recovery services and is poised for national growth.
VIO Med Spa
VIO Med Spa, the fastest growing med spa brand in the US, is entering the Connecticut market in partnership with GoSaga, Inc. This significant development marks an exciting phase in GoSaga's journey of growth and commitment to health, beauty and wellness. With this partnership, GoSaga will bring the VIO Med Spa magic to communities across the area development territory of Connecticut.
VIO is known for its high standards and great service, VIO Med Spa is ready to meet the health and beauty needs of Connecticut. Founded in 2017 in Strongsville, Ohio, VIO Med Spa is a national, all-inclusive med spa providing the latest cutting-edge technologies and therapies offered in the wellness and aesthetics industry. VIO Med Spa is purpose driven, helping women and men of all ages to look beautiful and feel confident.
VIO Med Spa's highly educated expert team of medical professionals and practitioners focus on meeting the needs of each guest by recommending products and services that are sure to get the desired results. VIO currently has 36 open locations across thirteen states, with 30+ additional locations scheduled to open by the end of 2024.
FitLab
FitLab is a boutique fitness holding company, made up of eight fitness studio brands, including: Nike Studios, Racked, XPT by Laird Hamilton and Gabrielle Reese, FAST by Conor McGregor and more. FitLab teams with iconic athletes & sports brands to build the future of fitness that come to life through digital & boutique fitness studio experiences & merchandise.
GoSaga has secured the sole rights to distribute FitLab’s portfolio of fitness studio brands across twelve states. The partnership and resulting Master Territory Agreement will cover the Northeastern and Mid-Atlantic regions of the U.S. across twelve states and see the launch of a minimum of 250 fitness studios.
The new studios will include eight emerging fitness concepts under FitLab, a boutique fitness holding company featuring celebrity and athlete-led brands, including Fast by Conor McGregor. Scaling in the Northeast and Mid-Atlantic regions is pivotal and signifies a strategic move for both GoSaga and FitLab.
FitLab | Racked
Racked is the first boutique gym of its kind with weightlifting classes that develop strong and aesthetic physiques for people of all experience levels. Racked combines proven bodybuilding techniques with the unmatched energy and inspiration of a group training environment, leaving you with the most effective workout you’ve ever had.
Careers
GoSaga In the News
11/10/2025 - Athletech News: GoSaga Acquires Squeeze Massage, Adding to Growing Wellness Portfolio
5/16/2024 - Yahoo! Finance News: GoSaga Secures Lead Investor To Fund The Next Stage of Growth
1/25/2024 - Yahoo! Finance News: VIO Med Spa Joins Forces with GoSaga, Inc. to Expand into Connecticut
9/11/2023 - Athletech News: FitLab, GoSaga Ink Deal To Bring 250 Fitness Studios to East Coast

